Why possesses The Economist changed its typeface?

.YOU MAY not know it, however different fonts bring about various feelings. Serif typefaces, along with little strokes at the ends of letters, are actually typically located in books and papers. They appear respected and also authoritative.

Sans serif fonts, which are plain, can seem present day and casual. Aesthetic congruity provides audiences a feeling that they recognize where they stand up it assists to construct depend on. In the case of The Business analyst, it establishes the shade for our news.