.New Delhi: Reliance Retail prepares to stretch Superdry in to the athleisure sector which will position it in direct competition along with leading sport clothes companies like Nike, Adidas as well as Asics.Last year, the British fashion trend brand had actually tattooed a shared project deal along with Dependence Brands for the purchase of Superdry’s patent possessions in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (almost 405 crore at that time). Superdry’s invasion right into the athleisure segment in India will certainly be actually a very first for the firm around the globe, with a number of shops set to be opened all over India. At first, the firm will offer clothing, and later shoes after securing BIS qualification.” The provider has been focusing on a retail layout for athleisure items, which has actually witnessed a surge in demand because the pandemic.
It could consume French store Decathlon additionally with big style shops, while Superdry sports will certainly be mid-size stores,” claimed a store driver familiar with the development.Reliance Retail did not respond to ET’s queries.Sales of leading sports companies have sprinted in the past 2 years, steered through raising awareness about exercise as well as surging need for athleisure wear. Along with a population of more than 1.4 billion, India is among the fastest-growing as well as biggest international markets for sports wear and also footwear companies.Most international brand names have actually been actually about in the country for much more than 20 years as well as have expanded through collaborations with cricket and various other showing off tasks. The more recent entrants, nevertheless, have actually been actually placing themselves as pleasant way of living and normal sportswear brand names.
India is seeing raising interest in sports like kabaddi, football, volleyball, hockey and also badminton.Superdry got into the nation in 2012 in partnership along with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL possesses partnerships along with private fashion labels in sectors like deluxe, bridge-to-luxury and also high-premium and high-street lifestyle such as Armani Swap, Burberry, Bally, Canali, Diesel, Gas, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands additionally obtained plaything store Hamleys in 2019.
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